5 Steps To An Incredible Cover Letter

The text:

so your cover letter I want you to put just as much focus and energy into your cover letter as you do your CV even if they don’t read a cover letter initially when it comes further down the sifting process maybe they’ve got to interview slots left and 5 candidates that they’ve shortlisted at that stage they will absolutely go to the cover letter and use that to help make their decision so make it count so the first step is making it personal okay I don’t want you to send a cover letter out that says dear sir dear madam to who it may concern dear hiring manager you need to find out the person’s name okay we have social media we have Linked. In we have Google though the company probably has a website with a news page with an about s section find out even if you have to pick up the phone speak to the receptionist she might not give you the name however just be aware some companies have no name policies but just do your absolute best to find out the name of the hiring manager so step two is firstly tell them what job you’re applying for because lots of companies will be recruiting more than one vacancy and I noticed that people do this all the time when they send me applications so just make it really really clear what position you’re applying for but tell them why you pick them okay don’t start talking about how fabulous you are how relevant you are okay this is where a lot of job seekers go wrong in my opinion if you want an employer to feel interested in you really give you the time of day you need to make them feel like you are genuinely interested in them you know like when you just meet a mutual friend in a bar or something get introduced to somebody and that person just talks to you about themselves constantly how’d you feel you probably just want to get away from them as quickly as possible you probably feel quite negative towards they might make an excuse and nip to the toilet or go and get a drink or something all my phone’s ringing you know in that social circumstances that’s how we feel as human beings okay that’s often that our first way to feel about somebody like that now your CV is exactly the same okay you’re building rapport you’re building a relationship with somebody over a piece of paper and often the same behaviors and the same feelings and can be associated with that as well so tell them firstly why them don’t make an employer feel like you’ve just sent out an application to a hundred people hoping something sticks even if you are doing that and I’ve got lots of friends and family that are out of work at the moment I know it’s tough out there but still go to the effort of making that person feel like they are the only person at the moment that you want to work for that’s not the case they probably know that’s not the case but yeah make them feel special and don’t do it by telling them that they they seem like a professional company or they seem like an exciting company don’t be using buzzwords like that everybody can see through that give them a real reason go on their website we’ve been news pages did they do do they do the race for life every year do they do they get involved with Teenage Cancer Trust is that their national charities do you have a relationship with that charity pick something what would the three directors what was their background did they all start as graduates and build build the business from nothing tell them about something and a real emotional attachment you with them okay don’t just say you’ve been going since 1985 and you seem like a really reputable secure business anything like that I mean everyone can read a website okay pick something real and really genuine if you want to make an impact okay really make them feel special okay so now you told them why you’ve picked them and you flattered them you’ve got them interested in you you’ve got them on your side now you need to tell them why they should pick you okay and this is really really important go back to work but go back to your personal brand look at the attributes that you said you wanted to promote about yourself the things that you wanted employers to perceive you as and tell them about this do that while you’re looking at the job description pick the top three two or three things of that job description and tell them how you can add value to the business don’t tell them you will add value to the business tell them how give them examples and if you want to just throw in a little Sneaky line from another great reference you’ve got to back all of that up feel free at this stage you need to show them how much you want it okay we all want to work with people that we feel want to be there okay now even if you’re using your language just change your language a little bit it might even be something as simple as I would like the opportunity to discuss this application use the word love instead of like I would love the opportunity love is often emerged what was a much more emotive words and will often open a lot more doors sitting if you in sales and you’re trying to get a meeting with somebody love is a much more powerful word than like but however you have to find language that you feel really comfortable with maybe you’ll say something like given the opportunity I would live and breathe this role really make that person feel that goodness this person really wants it the amount of times I’ve heard back from people that have said you know I’ve said you weren’t successful unfortunate my client didn’t pick you and they might say oh I’m really disappointed and I sometimes think really because your cover letter didn’t suggest to me that you would be disappointed didn’t even feel like you were really that bothered so if you really want it tell them how much you really want it and just to finish your CV this is a little story deck entire year was a couple of years because put about five years ago a gentleman applied to a job and I was advertising at the end of his curve let it was a pretty good cover letter but the end of his cover letter he said I would just like to wish you all the best of this piece of recruitments something like that I think it might even have said so it was a years ago I can’t remember the exact words but maybe it said something like em I know recruiting is quite a stressful time and I really hope it’s going as well as you’d hoped certain like that I was like wow that is amazing he doesn’t even know me and he’s thinking about me he’s applying for the job yeah he’s thinking about me and my feelings and it blew my mind really and I just thought well we all want to hire people that make our lives easier that are a pleasure to be around and people that are considerate and that one line told me more about him and his character and what he would be like if he was part of my team than almost anything else in his application so really think about that so follow those five steps make them know how much you want it make them feel special and make sure that you remember to cut and paste it into the body of the email so they’re almost forced to read it rather than just an attachment..

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  • Just bookmarking for notes and future reference:

    1. Make it personal and use their name 0:34
    2. Tell them why I genuinely picked them, not how awesome I am 1:12
    3. Tell them why they should pick me and use examples on how I will add value to their business 3:47
    4. Show them how much I “want it” 4:34 (my favorite part =])
    5. Show kindness and compassion 5:44